The PodCast Way
by admin on Apr.19, 2009, under Uncategorized
This podcast explains how a business can take advantage of this new medium.
You provide the content, and we’ll do the rest!
Click here to listen to the PodCast. The PodCast Way
PodCasting For Businesses
1. A Podcast is a “series” of audio or video files that are distributed over the internet by streaming or syndicated downloading through web feeds and sent to portable media players and computers. Podcasting is different from other digital media formats by it’s ability to be subscribed to and downloaded automatically when new content is added.
- What are some of the reasons a business would choose podcasting?
1. There are many tech-tools available today to help promote your business and inform your customers. Podcasting is one of those tools! Marketing your business today can be challenging. Customers are more informed and demanding today.Also people don’t have a lot of time so if you can solve the problem of how to bring your message to a potential client “on their terms”, then you stand a good chance of reaching them.
- What are some types of PodCasts?
1. Podcasting is an open creative forum that you can pretty much tailor to your needs. It could be in the form of Interview style where the “Host” interviews an individual about various topics. It could be the PodCaster simply talking about a companies Products or Services. It could be segmented with a regular opening, feature segment, and tips and tricks sections and closing and with your own customized music bed Branding Your Podcast.The format is open to be able to conform to your needs, even the length of a Podcast is open ended. Again specifically tailored to your companies needs.
- Who can PodCast?
1. Any business that provides a product or service can benefit from PodCasting.If you’re a products based company and you want to improve customer relations - podcasting can do this. You can use this medium as a marketing and promotional tool to keep your existing customers up to date with changing trends in your industry as well as attract new clients with leading edge developments. If you’re a service based company and you regularly launch new services or simply want to inform your existing customers on the latest updates and changes in your business you can achieve this through audio or video PodCasting.
- Does It Cost A lot?
1. Podcasting a very reasonably priced for the potential returns gained by using this medium. The factors that determine price are things such as length of the PodCast and the regularity that you want to publish a new PodCast. Maybe weekly, or bi-monthly or even just as often as new developments happen in your business. The staff at Premier Video Productions can certainly help you decide what to podcast. When to Podcast, and create a customized price point to meet every need and won’t diminish your marketing budget. And also - there is virtually no cost to the end consumer who subscribes to your PodCast, unless you decide to monetize it and charge a subscription fee.
- How can people get my PodCast?
1. After posting your Podcast online through varies sites, such as WordPress or Podcast Alley or even your existing website, customers can then subscribe to your podcast through a direct RSS feed or various aggregators such as iTunes and then download the content to their portable media players such as an iPod & Zune or simply burn it to a CD-ROM to play in the car at anytime.
So feel free at anytime to contact Premier Video Productions and start promoting your business through PodCasting.